Marketing replies that feel on-brand, everywhere
Chatwoot handles campaign replies, social DMs, and email in one inbox. Captain drafts and translates replies while canned responses keep recurring answers worded the same, so marketers respond fast without losing the brand voice.
Key capabilities for marketing teams
Everything your marketing team needs to stay on-brand, fast, and aligned across every channel.
On-brand drafts
Captain drafts from your help center and past conversations, and canned responses keep replies consistent.
Reply before the thread cools
Shared inbox for social DMs, email, and chat, with SLA timers on Business and Enterprise for campaign spikes.
Guardrails in place
Agent review, roles, and Enterprise audit logs keep PR and legal comfortable.
Campaign feedback loop
Labels and notes feed reporting, and Captain's Smart FAQs show which questions keep coming back.
Built on powerful features
Explore the features that power marketing team workflows.
Loved the new collection launch! How do I use the early access code?
Instagram DM · 11:14 AM
Hey! So glad you're excited about the launch. Your early access code is in the DM we sent yesterday, just enter it at checkout. Let me know if you need anything else!
Campaign context
Q4 Launch
early-access
Early access code
Campaign and social replies in one lane
Social DMs, campaign replies, and email land in a single inbox with ownership and campaign labels visible. Captain drafts replies from your help center and past conversations and suggests translations, and an agent edits every draft. Roles, private notes, and Enterprise audit logs keep PR and legal in the loop.
- Saved replies and macros per campaign and persona
- Labels and Captain Smart FAQs surface content gaps for the content team
- Custom roles on Enterprise scope access to sensitive submissions
Workflows your marketing team will actually use
Plays to keep responses fast and on-brand across channels.
Campaign reply desk
Handle spikes from launches without breaking tone or SLAs.
- Route by campaign label and browser language
- Captain drafts replies that an agent edits before sending
- Keep sensitive responses with the agents whose role allows them
Social DM care
Keep social replies timely and respectful.
- One queue for Instagram, Facebook, TikTok, and Telegram DMs
- Captain suggests replies and translations for agents to edit
- Labels feed conversation reports and help-center updates
Localization at speed
Ship multilingual replies without waiting on agencies.
- Route by browser language and let Captain translate drafts
- Keep canned responses maintained in every language you support
- Route escalations to native speakers when needed
Launch feedback loop
Capture insights from replies and send them back to content and product.
- Label feedback and common objections
- Download conversation reports for content and product every week
- Update saved replies and campaigns with new learnings
Why this works for marketing leaders
Brand-safe speed
Captain drafts from your help center and past conversations; an agent edits and sends every one.
Closed-loop feedback
Labels and conversation reports show which questions repeat, so FAQs and content stay current.
Collaboration ready
Mentions, private notes, and exports keep PR, community, and support aligned.
Common questions
What marketing teams ask before unifying replies.
Can Chatwoot Captain keep our brand tone?
Captain does not take tone guidelines. It drafts, improves, and translates replies using your help center and past conversations, an agent edits every draft before it is sent, and canned responses keep recurring answers worded the way you want.
Do we need a separate tool for social DMs?
No. Instagram, Facebook, TikTok, WhatsApp, and Telegram DMs land in the same inbox as email and live chat, and automation rules route them. Social comments and community posts are not supported.
How does Chatwoot handle sensitive replies?
An agent writes or edits every reply before it is sent. On the Enterprise plan, custom permission sets and per-inbox membership limit who can open sensitive conversations, and audit logs record sign-ins and configuration changes.
Can we track campaign sentiment?
Chatwoot does not score sentiment. You can label conversations by campaign or by how they went, then read volume, first response time, and resolution in the conversation reports, which are downloadable.
How fast can we go live?
Most teams connect their channels and publish canned responses and macros within a day.
Related resources
Keep brand voice sharp at scale
Share your campaigns and the answers you reuse most, and we'll configure Chatwoot so your team can reply faster and stay consistent.