Use Case

Convert high-intent visitors with live chat and WhatsApp

Chatwoot triggers chat on high-intent pages, captures context automatically, and hands qualified leads to sales with Captain summaries.

  • Target chat by page URL, time on page, or returning visitors
  • Capture email and phone with pre-chat forms in the widget
  • Captain drafts fast replies to keep prospects engaged

* Unlimited usage is subject to the fair use policy.

Key outcomes

Proactive engagement

Trigger live chat prompts on pricing, checkout, or docs pages, then follow up with WhatsApp template campaigns.

Clean handoffs to sales

Send lead context, the page, the referrer, conversation history, and a Captain summary, to your CRM through webhooks and the REST API.

Response speed

Use macros, canned responses, and Captain drafts to reply in seconds. Captain credits come with paid plans.

Measurable activity

Track conversations started, contacts created, and response times by inbox and label.

Powered by core features

The features that turn website traffic into qualified pipeline.

Pricing Page Chat
Live ChatPricing page

Hi! I see you are comparing plans. Need help choosing the right one for your team?

Campaign: pricing-nudge · 2:14 PM

Yes, we have a team of 15. What's included in Business?

Visitor · 2:15 PM

JD
Captain draft

Business includes unlimited inboxes*, teams, automation rules, and SLA policies. For 15 users you would also get team based routing. Want me to start a 15-day trial?

Use draftEdit
Lead captured: alex@company.com · Referrer: google.com · Page: /pricing
Pricing Page Prompt

Engage visitors where intent is highest

Targeted prompts on pricing and checkout pages capture high-intent visitors and let reps answer instantly with Captain drafts.

  • Trigger chat by page URL, time on page, or new versus returning visitor
  • Pre-chat forms capture email and phone inline on Business and Enterprise
  • Captain drafts personalized replies using visitor context
  • Automation rules assign qualified conversations to the sales team
Sales Handoff

Sales gets context, not cold leads

Every lead arrives with the referring URL, page path, conversation history, and a Captain summary so follow-up stays relevant and fast.

  • Referrer and page path captured automatically with the conversation
  • Captain summarizes the conversation for sales handoff
  • Push lead details to your CRM through webhooks and the REST API
Lead Handoff
JD

Jamie Davis

jamie@techcorp.io · +1 (555) 987-6543

Captured Context

Language

en-US

Country

United States

Page Path

/pricing

Referrer

google.com

Captain Summary

Prospect compared Business and Enterprise plans for a 15-person team. Interested in team based routing and SLA policies. Requested a 15-day trial.

Send to webhookAdd private note

Plays to launch

Concrete plays your team can use immediately.

Pricing page nudge

Engage visitors before they bounce.

  • Target returning visitors on the pricing page
  • Offer chat with a tailored message
  • Assign the conversation to sales with an automation rule

WhatsApp follow-up

Stay responsive even when visitors leave the site.

  • Collect consent and phone number inline
  • Follow up with a WhatsApp template campaign
  • Captain summarizes, and webhooks push the details to your CRM

PQL alerts

Convert product-qualified leads faster.

  • Use custom attributes like plan, usage, or country
  • Have the rule email the sales team
  • Track outcomes by label in the reports

Toolkit

Features, integrations, and controls that make this use case stick.

Targeted campaigns

Trigger live chat campaigns by page URL, time on page, or new versus returning visitor.

CRM handoff

Push contacts, notes, and conversation details to your CRM through webhooks and the REST API.

Reports

Measure conversations started, first response time, and CSAT by inbox and label.

Common questions

Practical answers teams ask before rolling this out.

Will Chatwoot chat prompts annoy visitors?

You control where prompts appear. A live chat campaign can be limited to specific page URLs, to visitors who have spent a set time on the page, and to new or returning visitors.

How do we keep data clean?

The conversation records the referring URL and the page the visitor was on, pre-chat forms collect email and phone, and custom attributes hold anything else you need. Captain summarizes the thread so sales does not re-ask the basics.

Can Chatwoot attribute revenue?

No. Chatwoot reports cover conversations, response times, agent activity, and CSAT, not revenue. You can send conversation and contact events to your CRM or analytics stack with webhooks and the REST API and do the attribution there.

Can we A/B test prompts?

No. Chatwoot does not have built-in A/B testing for campaigns. You can run one live chat campaign on a page at a time and compare the conversations each one starts in the reports.

How do we keep handoffs fast?

Automation rules assign the conversation to the right team the moment it arrives, and SLA policies on Business and Enterprise keep first response times visible. Webhooks push the lead details to your CRM.

Related resources

Launch a conversion play in a day

Pick one high-intent page and we will set up targeting, prompts, and a webhook handoff live.